Needless to say, we take winter seriously at Burton, and we are seriously ready for the snowboarding season to begin. As I look forward to putting the final touches on my kit, there are a few things I’m particularly excited about this year.
Developed with Gwen Stefani, our L.A.M.B. collaboration combines vintage flair, modern glam, and mountain function. I was lucky to get a sneak preview of the collection last year, and I enjoyed it all season long… until my stash was poached by the Baldface Babes in the spring! I couldn't blame them, the collection rocks.
Now, not only is the Lip-Stick my favorite board in the line, this season it's topped with an iconic photo of one of my all-time favorites—the groundbreaking, first all-female rap group, Salt-n-Pepa. What's more, a portion of the proceeds from these decks go to Lifebeat, an organization dedicated to educating youth about HIV/AIDS prevention.
I'm not sure I've ever been so excited about goggles! In Vermont, the weather can change from bluebird to gray skies, and back again, in the same morning. Our M1 and M2 models for women with magna-tech mean switching out lenses in less than 10 seconds! Better visibility with less stress means more fun.
Finally, I couldn't be prouder of Burton Presents: [WOMEN] SNOWBOARDING. We have, hands down, the best group of female snowboarders on the planet, and I can't get enough of watching Kelly, Hannah, Kimmy, Cilka, Enni, and Arielle collectively showcase women's snowboarding. They are progressing the sport every single day, and having a ton of fun doing it.
Welcome to winter!