“With burtongirls.com we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Donna Carpenter, President of Burton. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.”
Burton team riders like Kelly Clark, Hannah Teter, Gabi Viteri and Kimmy Fasani are the foundation of the site, sharing stories about their travels, riding, fitness, fashion, favorite foods and more. And backing them up is a diverse crew of cool and talented women broken up into categories.
The first group is called the ‘Burtonistas’, who are outside contributors from fashion, entertainment, cuisine, photography, snowboarding and more. This includes actress Joy Bryant, model Noot Seear, and DJ Jasmine Solano, just to name a few. There is also an ‘Inner Voice’ group, featuring women who work on the inside at Burton. These women will be providing an insider’s perspective on life at Burton, travel, products, Burton milestones and more.
“I am beyond excited to be a part of burtongirls.com,” says actress and Burton girls contributor Joy Bryant, who currently plays the role of ‘Jasmine’ on NBC’s “Parenthood”. “Snowboarding is what I love to do most – I’m always on the mountain, dreaming about the mountain or trying to get to the mountain. And I can’t wait to share all of my on and off mountain antics with the Burton girls community.”