Donna Carpenter and her husband Jake Burton Carpenter are the sole owners of Burton Snowboards, the world’s leading snowboard company. Since 1982, Donna has held a multitude of roles at Burton, which originally operated out of her Vermont barn and now has offices in Vermont, Japan, Austria, California and Australia. During the past three decades, she has built snowboards, answered phones, expanded Burton’s market to Europe and held the CFO position. Now, Donna has taken on even more responsibilities as the President of Burton, assuming leadership of the company’s global human resources. Donna is also heading up the non-profit Chill Foundation, which she and Jake founded back in 1995 to bring snowboarding to youth who otherwise wouldn't have the opportunity. In addition, Donna continues to oversee all efforts to ensure that Burton is an employer and brand of choice for women. Through Donna’s leadership, Burton established new women’s marketing, product and creative initiatives to drive the women’s business and created internal programs that focus on retaining and promoting women. On top of all this, Donna snowboards and spends time with her three sons and Jake as much as possible.
One of my favorite things about snowboarding is having the ability to introduce new women to the beautiful world we all share a passion for. There is something really special about bearing witness to the smile on a person's face when it finally all c... read more
Last month, I attended the EspnW's Women + Sports Summit in Arizona. It was an incredibly inspiring three days, with female athletes, journalists, executives and activists coming together to talk about how to share the passion we have for our sports... read more
Her voice matches her presence – beautiful, strong and undeniably captivating. I’ve always been a huge Grace Potter fan, as are most Vermonters. Formed in 2002, the band originated in a small Vermont town called Waitsfield – about an hour away ... read more
The end of the season is always bittersweet. And while it’s difficult to see it come to an end, one of the biggest things I look forward to is our yearly Rider Roundtable in Long Island. The Rider Roundtable is a chance for all of our team riders... read more