On Snow: Snowboard Tech Inspires Confidence

An important distinction: “easier” does not mean “lesser than.” It’s 100 times easier to learn how to snowboard today than it was 30 years ago, and every season it gets easier for snowboarders to improve, learn new things, and go new places... read more

Burton x Frye Snowboard Boot

There’s a lot of pressure in being the best, and it doesn’t get any easier as time goes on. Other brands are coming for you, and customers are in a perpetual search for the new and timeless. In that environment, for more than 150 years, The Frye ... read more

Riding Iran: The Koh-I-Noor Project

Iran. The mere pronunciation of this name is fascinating in itself. Though the ancient Persian country has a rich history—and massive mountain ranges with beautiful snow—its problematic reputation depicted by the media overshadows its towering mo... read more

ESPYS: 13 Reasons to Vote for Kelly Clark

For the seventh time and in her fifth consecutive year, Kelly Clark has been nominated for the ESPY's Best Female Action Sports Athlete. There are literally hundreds of reasons why you could vote for her, but we're going to list 13 recent reasons he... read more

Burton 2015 Rider Round Table

Everybody has their strengths. While humility is important, so is knowing what you’re good at. That said, no matter how good you are, you’ve never arrived, because there’s always a way to get better—at everything. That’s what makes having a... read more

How to Store Your Snowboard for Summer

Every season ends. It’s an annual cycle: the buildup, the party, the after party, and the moment when you realize the snow is gone and even the diehards have gone home. The memories start flooding in, and there you are, staring dreamily at your sno... read more

Kimmy Fasani: Why Progression Matters

Progression takes time. Atmosphere, crew, conditions, and features all play a major roll in how progressive riding falls into place. That's why Mammoth Mountain and I agreed that, despite the low snow conditions this season, we needed to make Amusem... read more

What to Pack for Summer Camp

Government Camp is the summer hub for all things snowboarding. It’s like going to your favorite resort in the winter and seeing all your friends there, except when you get off the hill you can hang outside, swim, skate, and fill up on volcano cones... read more

Core Values: Sustainable Innovation in Snowboarding

Snowboard design has been Burton's heartbeat since the beginning, with wood at the core of the process. Board cores are a continual evolution—constantly improving strength, weight, performance, and recently, sustainability. And like everything ... read more

How To Start Street Riding

For me, the end of contest season usually means the start of filming season. I mostly shoot in the park, but I always want to ride everything I can! I like challenging myself in different ways, and hitting street spots is one of those. It's a great... read more

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